A cultural and business ties between Italy and China

New Year’s Cultural Festival Hangzhou


Oriented Italia played a key role in strengthening the cultural and business ties between Italy and China by facilitating Italian participation in the 2024 New Year’s Cultural Festival Organization in Hangzhou. As the only Italian partner bringing Italian companies to the event, Oriented Italia contributed to the success of the Verona-Hangzhou twinning initiative. This collaboration aimed to enhance cultural exchange and international business opportunities, creating a platform for Italian excellence in a prestigious Chinese setting.

The positive impact of this initiative was recognized through a formal letter of appreciation, highlighting the strategic role of Oriented Italia in fostering meaningful connections.

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