MD of the consultancy, Oriented Italia, as well as one of its joint ventures, Retaily, Veronica is an entrepreneur and international marketing expert with a wealth of experience driving successful business start-ups and cross-cultural projects.
Veronica’s career in marketing began at Microsoft, Italy, where she was rotated across marketing assignments, including MSN, Enterprise, Training & Certification and the high profile Microsoft IT Academy. After two years playing a lead role in enabling global software business, Quest Software, to grow their first Italian country location, Veronica co-founded her own entrepreneurial partnership, collaborating with a Japanese contact met at Stanford University to create Exodus, a start-up consulting firm based in Tokyo focused on strategic business development between Italy and Japan. Major projects at Exodus included conceiving and opening Italy’s first temporary / pop-up shop, Spazio Tokyo, as well as the Fiat 500 launching event in Japan and bringing the luxury Japanese accessory brand, Ippuya, to high-end department store, La Rinascente Milan.
Since then, Veronica has become a global marketing authority and thought leader who builds profitable enterprises from scratch.